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Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

January 15, 2012

A Beauty Product GUARANTEED to Work!



I have seen it, used it, and it works! AND best of all, you don't need plastic surgery!

Watch the video commercial below...



For those you who actually thought this infomercial was real... it isn't... but the product it is describing is certainly real.

Photoshop by Adobe is a computer program that does everything the commercial stated it would, but only for pictures.

July 10, 2011

"Sneeze Whisperer" Target Pharmacy Commercial

Take a look at this commercial promoting Target Pharmacists as a "sneeze-whisperer"...



Though pharmacists are very important healthcare professionals who are essential to the management and distribution of prescription drugs, patients need to be aware that pharmacists may be financially rewarded to encourage patients to use certain drugs and not others without regard to whether a given medication may be better or not health-wise.

In fact, in some cases, pharmacists may automatically switch certain prescriptions to an alternative without patient or physician knowledge. In other situations, pharmacists may call physician offices asking if it is OK to switch a prescribed medication to an alternative for one reason or another (again, possibly due to unclear financial incentives).

To be fair, in an effort to cut costs, pharmacy benefit managers (PBM) who oversee pharmacies including Target Pharmacy as well as pharmaceutical companies, offer various incentives to encourage (or persuade) not only pharmacists to choose certain drugs over another, but also patients and physicians.

Such persuasion include:
- Higher copays for the patient who may ASK a drug to be changed to a cheaper alternative.
- Prior authorizations which in essence is paperwork harassment for the physician who may be influenced to prescribe alternative medications just to avoid the paperwork.
- TV Commercials (yup... just like the commercial mentioned above) informing patients that THEIR drug is the best
- Rebate coupons
etc etc

So... before you start thinking a Target Pharmacist is a true "sneeze-whisperer", consider all the other competing whispers a pharmacist hears... Copays, incentives, rebate coupons, patients, doctors, drug reps, PBMs, etc.

It should be obvious, but did want to point out that pharmacists do not receive any advanced medical training in allergy unlike an allergist who has dedicated literally YEARS to the subject.

References:
The effect of pharmaceutical benefits managers: is it being evaluated? Ann Intern Med. 1996 May 15;124(10):906-13.

Economic impact of pharmacist-reimbursed drug therapy modification. J Am Pharm Assoc (2003). 2011 Jan-Feb;51(1):58-64.

Drug Maker's Efforts to Compete in Lucrative Insulin Market Are Under Scrutiny. New York Times 1/28/2006

June 27, 2010

RANDOM: A Human Life-Cycle Video in 90 Seconds

Title says it all... Wish more commercials strike a more human chord like this one did with me. NPR Radiolab did something similar with an "audio" life-cycle of a baby babbling to a young woman talking in about 90 seconds as well, though for the life of me, I can't remember which episode did that.


lump in throat clogged ears
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