I wrote in the past that healthcare blogging was in some ways a losing proposition when compared to entertainment news in terms of web traffic and search queries.
However, when it comes to ad revenue and how much a website is worth to potential buyers, healthcare topics (as well as sports) are king in monetary generation.
Flippa is a website that mediates the buying and selling of websites. They also produced a handy visual aid infographic based on their internal statistics.
As you can see, health websites are worth a premium. Furthermore, websites that generate revenue based on ads are also worth more. Why? Because on average, health niches also get a pretty good cost-per-click (amount a website owner is paid every time someone clicks on an ad on their site).
